Tuesday, April 10, 2007

Innovation in Business

For those of you who are missing it, the business world is starting to embrace and even develop their own design stance, as a result of their awareness of the need to true innovation. One of the guys who has gotten lots of eyeballs of late is David Armano, a Creative VP at Digitas, who recently wrote an article for Business Week on "It's The Conversation Economy, Stupid."

I posted a similar concept back in November about the designer as novelist. http://briggzay.blogspot.com/2006/11/designer-linguist-not-novelist.html

David and the whole creative business culture are pushing hard to understand design as it plays out in the business world, and are coming along nicely, i think, given the immense challenge of marrying our modernistic industrial revolution ethos with more post-modern societal tendencies. In my experience, this is an exciting, challenging space.

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