Wednesday, January 09, 2008

Deloitte: Nearly Half of U.S. Consumers Frequently Create, Post Content Online

In an upcoming report (posted in the Online Media Daily website), Deloitte & Touche, a well-respected global consulting firm, reports this compelling result. The implications of this number - and particularly of the 12-point annual jump - are staggering for small businesses. Consumer generated online content (videos, articles, photos, magazines, etc.) is on a trajectory to surpass professional media at some point.

With the increasing ease/low cost of online customer engagement tools, SMB's have a huge opportunity to ride this wave of participation to growth and profit - and HCI Designers are quickly going to have to become master tool makers, rather than the ones building the house.

Here's a link to the article:

http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=73771&Nid=37950&p=393517

No comments: