Thanks to David Armano at Logic+Emotion for catching this video that aptly personifies the problems consumers are having with traditional advertising. As many of you know, a new company i'm currently starting is all about using some deep-rooted organizational, marketing and HCI (and even a little bit of economic) theory to create real conversations and relationships between local businesses and their customers, so that they can finally stop treating their customers like numbers. Enjoy:
I'm very much looking forward to launching www.bigtreetop.com to helping bring the love back. Soon.
..And if all goes well, i'll likely be presenting our idea, the theory behind it, preliminary research results and lessons learned in a colloqium in the Fall.
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